I guess it's because I can't decide what my brand is. I'm still trying to decide what I want to be when I grow up. Do I have a brand? How can I establish it if I don't know what it is?
I don't want to have a label, or be something I'm not, just to sell books and make money. For example: my youngest child always asks me what my favorite color is. I always say "I don't know. It depends." If it's clothing, I like brown. If it's home decor, I like soft greens. If it's Christmas, I like cranberry, etc.
So when it came to writing a blog on my website to promote my book, I thought about it every day. I actually wrote something to establish my brand...never.
I wrote and published my children's book because I love reading and I want my kids to love it too. I have read all three of my kids lots of stories at bedtime. I wanted at least one of them to be mine.
I love writing almost as much as reading. I write about anything that interests me or things I want to know more about. Maybe establishing my brand will be my path to self discovery, if there is such a thing.
This whole initial blog article about establishing my brand sounded so much better in my head while I was in the shower this morning. Do you every watch a movie and think to yourself, "Wow, I'm glad that's over. That was one of the worst movies I've seen."? Then a week later you find yourself still thinking about that same movie. I want my writing to be like that. Well, not the "thinking it's crappy part". I want to make people think; about things, about themselves, about their lives, about what they believe, and try to make something better in their lives, even if it's something small.
We are all responsible for our own lives and our own happiness. Don't wait around for something good to happen...go do something good and see what happens. As I establish my brand or discover what my brand is, maybe I'll finally decide what I want to be when I grow up.